Audio Cafe 048: Honest Branding

Time Stamp:

1:00 Joanna from Honest Tea

- NationalHonestyIndex.com (http://thenationalhonestyindex.com/)

- "We're honest with our ingredients, and we just want to see how other people feel about honesty" totally on brand.

3:00

- Take your brand name, mission, product, then connect it with your customers in a new way. What other information can you discover along the way.

4:00

- The lost Metronome 'Motro-Gnome' search and rescue PR stunt. Keep your marking in theme with your brand.

6:00

- Coupon for free tea on Facebook, simply post 1 of 3 inspirational quotes, 95% success rate of taking the coupon and posting the quote

7:00

- End of Power, no business has a monopoly in the current age. Marketing in the future will just be transparency showing the good that each brand does. The most effective marketing is showing the why behind the what: "People buy why you do, not what you do."

8:00

- WillItBlend.com making a video of what they were already doing in front of customers. 

9:30

- do something totally unique and on brand for you company. 

10:00

- SCAA/WBC booth #3005. Ice quality next week.