There are some things we don't think about in our business, but we notice when they are missing or have changed. Lids on drinks are one of those odd necessities. But did you know there were more than just one type of lid? Its worth considering and that is what this episode is all about, cheers! More at www.AudioCafePodcast.com/14

Full show notes at www.AudioCafePodcast.com/13
Please visit and share your thoughts and your journey through coffee. What would you add to Jonathon (or my) advice?

When someone tells me "What my customers want may not be what I want at the moment" I know they are tuning into their business. Look at the next thing Christian said, "We're teaching our customers how to drink light roasted coffee a little bit at a time" this shows me he realizes there is a timeline needed to get t oa goal. This episode we chat about getting your whole team of staff (baristas, roasters, importers, ect) aligned together and communicating one single message to your customers.

"Its amazing how much you learn in just a year's worth of just opening doors and experiences. The more you just pideon hold yourself in the corner the less opportunity you give yourself to learn. The more you're willing to give and say 'let me re-think that' you open another door."