We get too familiar with our own shops and ignore the imperfections like smudges on the wall or a squeaky door. But how often to we look outside of our own business and to our competition for inspiration?

For a full list of the challenges visit http://boyrista.com/2014/06/07/competition/

Just like hand writing a letter, an email, over the phone, or face to face conversations all have different tones and way to convey a message - so do different social media sites! It it time to talk about what tone of voice you should have on Twitter vs Facebook. Did you know this is important? Did you also know this is a HUGE opportunity for you?

To everyone out there who has a dream to one day own a coffeehouse I give you this small piece of advice: start small.