Here are my favorite quotes from talking with Scott:

"The biggest thing is what you do outside of work." Don't force your way into a new position, rather  "Nobody becomes a rockstar by trying to be a rockstar" you need to instead be a person of value.

"Coffee beginning to end is just community"

"Coffee is wine of the morning. Its not the thing that gets me caffeinated and jacked up for the day, it does get me firing on all cylinders but at the end of the day its mainly just that delicious thing that you get to drink and enjoy the profile and taste of it. And that's the most important thing to me."

My personal challenge to you:

"Let everyone sweep in front of his own door, and the whole world will be clean" - Johann Wolfgang von Goethe

If you listened to the interview you heard at the 38 minute mark I gave a big compliment to Scott about being at my shop and how he provided me value and didn't treat me like I had to buy from him. How do you view every relationship in your business? From your baristas to your milkman? Is there something you can learn from Scott's example of helping me learn a little more about espresso, rather than telling me all the reasons why I should buy Caffe Vita? Come to think of it, I don't remember him making a hard sales line about why I need to buy his coffee and immediately switch.

Start by adding value after hours, if you want to roast coffee, what does your current roaster/barista/manager/owner need help with or not love to do?

For a transcript and PDF file of the content we covered visit www.AudioCafePodcast.com/16

Thank you to Todd Janes fro the intro music (Free Drip Friday's), and to @MenasheDIsrael from @JungleFires for the outro music.

Audio Cafe podcast is the brainchild of Levi Andersen, from Boyrista.com. Levi has been making coffee since he came to career-day and made a latte for his teacher. Levi owned and later sold a drive-thru in Maple Valley, WA. Levi serves DaVinci Gourmet, Big Train, and Oregon Chai as their Beverage Product Specialist.

Jordan was kind enough to join me and share two kettles of tea and share his experience and also concerns or thoughts about tea vs coffee. Consider this a tea 101, or two pals sharing conversation.