INTRO: Part 2 of interviewing Bryan Reynolds from Anthem Coffee and Tea in Tacoma Washington. Last episode we talked about how you personally need to cast a vision for your employees to learn and model back to your customers. We also left off with a quote from a visual artist who worked with Bryan, talking about the great ambiance in the cafe, here is Bryan’s response to that quote.

TIME 0:50
Levi: how did you build this culture?
Bryan: it stems from his parents modeling this to him growing up, there was never a stranger to his parents, everyone was a guest. I wanted to make a cafe that had a different focus on customer service because my own first experience in coffee as a customer was an uncomfortable one. You can walk someone through the ordering process in a loving way, giving undivided attention and serve them well. Make the product worth coming back.

TIME 3:05
Levi: “We wont be held accountable for how much we have done, but for how much we have done of what he asks us to do” the take away from that in a cafe would be if we want to make something cool like a fancy wall, how is that really going to improve the customer and employee experience? Do you have a lesson to share?
Bryan: the first time we adopted a virtual punch-card system to ‘bring people back’ but it ultimately it created an entitled customer for a number of reasons. We learned from that and changed it to a pre-load punch-card which has worked even better. We have had many other things that we wanted to do but never even launched. But as long as we learn from this and ‘fail forward’ then we are being made stronger. Its far more of a risk to not try than it is to take a risk.

TIME 8:15
Levi: “I know God will not give me anything I cannot handle, I just with He didn’t trust me so much” your first big fear must have been starting Anthem, but what is the next biggest fear that is around the corner for Anthem?
Bryan: success can lead to failure just as much as remaining dormant can, what scares me is if we coast if we let off the gas pedal. I’m constantly keeping myself tethered to the core values helps from becoming distracted. There’s 60 of us on this team, there’s a lot of moving parts. Which is why we focus on “Better before bigger.” And it leads to ‘how do we make little things like waiting in line better?’ that question led to them creating a Anthem Coffee IOS app. A [customer] line is a good sign because it means there’s something worth waiting for, but finding a way to skip the line ads value to some customers.

TIME 13:05
Levi: what is your 85/10/5 rule?
Bryan: in the book Leading on Empty, the author unpacks this idea, there is 85% of what other people should be doing for you, 10% that you can train leaders to do, and 5% that only you can do. If you don’t take care of you then you can’t take care of others. I love conflict because what’s on the other side of it, which is unity. From the book “Leading on Empty: Refilling Your Tank and Renewing You Passion, by Wayne Cordeiro.

TIME 17:40
Levi: who introduced you to coffee?
Bryan: I was saving money for an engagement ring, so I started working at Cutters Point. I used to drink sweet sweet beverages (Black and White Hot Chocolate with Toasted Marshmallow) then a barista accidentally threw some shots into the drink (turning it into a mocha) and it was game-over, I loved the way it balanced the flavor and I was hooked from then on.

TIME 19:05
Levi: the White Chocolate Mocha is the ‘Gateway Mocha.’ What did you think of that first sip?
Bryan: I don’t drink sweet drinks as much, but I love an Espresso Macchiato, its like a mini-vacation for me. I love tasting different black coffees.

TIME 19:50
Levi: decaf or tea?
Bryan: I would go decaf. There’s something about the smell of coffee, it takes you away. My wife will brew a pot of coffee just for the smell in the house.

OUTRO
Glad you listened to these 2 episodes, some topics we covered that I enjoyed learning were: giving employees light responsibilities to free your time up teaching them lower risk tasks and testing to see where they’re sweet spot is. The small tasks is really part of setting up the “85/10/5% rule” and finding others to help handle 95% of that your workload. Do you remember that story of a customer loyalty program that had outstanding usage but went bust?

Well its time to say goodbye, I’ll let Bryan send us off with this inspiration and challenge “Better before bigger.”

Music in this episode by The Dirty Moogs, via https://starfrosch.com/hot-100/artist/the+dirty+moogs

Hello welcome - I have been talking to a few industry-pros about working IN and not ON your business. To help deep dive a bit let’s spend some time hearing about how Anthem Coffee and Tea went from having an over-worked owner to a healthy and expanding cafe.
Some topics we will cover that I enjoyed learning were: giving employees light responsibilities to free your time up, what is the 85/10/5% rule and finding others to help handle 95% of that your workload, a story of a customer loyalty program that had outstanding usage but went bust, and throughout the 2 part interview you will hear Bryan refer back to his clear vision and mission statement for his cafe which has clearly helped him stay focused while showing his employees how to win at customer service.
 

TIME 1:05
ANTHEM INTRO

TIME 2:45


Levi: Asking about the guiding principals….
Bryan explains how he wants his team to show ‘heroic hospitality’ which brings people back. Also talks a little about his exact role as the owner which is to be a role model, help grow sales, and that people are being served well.

TIME 7:35


Levi: Anthem is a good example of a cafe that has co-workers who appear to be friends
. Bryan explains: the line between customer and employee is blurred because the heroic hospitality is contagious and spreads to the customer base. Having this is a clear vision is a foundation.

TIME 8:50


Levi: when Anthem started did you think you would have an employee stay with you for 10 years?
 Bryan explains: finding the right employee who resonates well with your culture and core values will allow you to invest in that employee and grow them. “You have to identify people who have similar strengths and abilities and them replicate yourself in them so that you don’t stay a prisoner to the J.O.B. you created. I want to create jobs, I want to create opportunities for people, I don’t want to be the ceiling.”
Bryan also shares a warning if you get too hands off the business too soon, before you have modeled the culture that you want, then it will likely fade away into its own culture (good or bad) and not the vision you had.

TIME 12:20


Levi: “Solitude is a chosen separation for refining your soul, isolation is what you crave when you neglect the first” how did you get to that first point where you were able to step away for an hour/day/week and what do you wish you had don better?
 Bryan explains: he personally experienced burn-out at year 5. Then inserted a ‘pattern interruption’ in his life to help him gain clarity. Why are we afraid to leave our cafe? Is it because we fear to lose control? In order for our employees to win in the cafe requires that we show them exactly what winning looks like. Once we have trained our team correctly we can trust that we can take a step back.

TIME 17:55


Levi: “I drove hard on all cylinders, not realizing that being an entrepreneur means that everything you initiate by default you must ad to your maintenance list” What was the first task that you handed off first, how can a cafe manager test with small things first before handing off too much?
 Bryan explains: 16personalities.com is the starting point, beware of weaknesses so we know where to put people. Involvement equals ownership, getting people involved helps them become more responsible and the best thing is when they see a current process we use at the cafe they know of even better ways to streamline it.

TIME 22:20


Levi: Where did your shirt design “Let is happen naturally” come from? 
Bryan explains: it was a way to recognize when things were starting to bubble up or perhaps getting harder. It was a phrase we used as a team so we made it into a shirt. Also at that time we were using a lot of pour-over coffee brewing and were excited by that.

TIME 24:45


Levi: quoting Carlo “One thing that impressed me was Bryan’s desire to build a hub for the community……….”


OUTRO


Next episode Bryan will talk a little about his parents modeling customer service and a loyalty card that was supposed to ‘bring customers back’ but created an entitled customer. Sound good to you?

Music by The Dirty Moogs, via https://starfrosch.com/hot-100/artist/the+dirty+moogs